The world of art has forever been transformed by digital innovation, with boundaries stretched, horizons broadened, and creations reimagined. Amidst this revolution, adidas has once again proved its unwavering commitment to creativity and cultural progression through the launch of ‘RESIDENCY by adidas’, their debut Web3-powered digital artist in residency program.
At the heart of this digital dreamscape is the soulful Adra Kandil, known to many as DearNostalgia.
Whispers of Nostalgia in a Digital Dawn
Adra’s creations breathe a magic that’s both timeless and contemporary. With her tools of photography, collages, typography, and digital montages, she paints a realm where today’s truths dance with yesteryear’s memories. Works like ‘Soles / Souls / Seoul’ aren’t just pieces of art, they’re whispers from a world where the heart and the digital beat as one.
Seoul’s Enchanted Gateway
But Adra’s enchantment isn’t just confined to the virtual. Together with the visionary MONKEEMOTO, she’s set to bring a touch of Mistica to ‘The Gateway’ at the heart of Seoul. As the digital curtains rise on 7-8 September 2023, this corner of Korean Blockchain Week promises to be a rendezvous of art, mystery, and the future’s embrace.
To the Horizon and Beyond
With ‘RESIDENCY by adidas’, the horizon of what’s possible in art stretches ever further. And in artists like Adra Kandil – DearNostalgia – we see the beacons guiding us into this mesmerizing tomorrow. We watch, we wait, and we wonder at the magic yet to unfold.
Learn more about the adidas residency and Adra Kandil’s work here: https://collect.adidas.com/residency